From voice assistants to autonomous vehicles, AI has progressed rapidly. Brands can deliver the mass personalisation of services to individual customers, tend to needs in real-time, and anticipate what you want before you know it. Question marks remain around its future, and the murkiness that could result should it be misused. On The AI Track at Advertising Week Europe, we’ll be holding multiple sessions featuring the industry’s brightest minds to explore what’s around the corner.
Among the highlights:
- AI is expected to create 15 million new jobs over the next 10 years, but some anticipate 25 million jobs will be replaced by automation in that time period. From the labour market, to the future of transport, join Vince Lynch, CEO at IV.AI to learn about the risks and rewards of AI.
- Customer retention has never been more important, or harder. As a result, brands need to establish new value amongst their audiences to drive loyalty. But what is deemed ‘value’ in this environment and how can new technologies help? Join Dan Robinson, Group Director, Facebook, in conversation with Megan Caywood, Chief Platform Officer at Starling bank. Stage 2, Monday 19th at 1:45 PM.
- Come and listen to Melanie Cook, Head of Strategy at SapientRazorfish and Sarah Golding, President of the IPA discuss making magic with intelligence. They’ll be dissecting whether AI and creativity will have a harmonious or hostile relationship.