In a technologically globalized world, it’s becoming more and more important to synchronize marketing messaging and marketing standards collaboratively. Advertising Week is trying to help this process through a global network of events for thought leaders in the advertising and marketing space. Now, fortunately, this effort can be expanded and amplified online.
AmpLive is an audience development and targeting platform for enterprise marketers using live video. Born out of the online video platform UStream (which would later become IBM’s live streaming service), AmpLive founders recognized the value of widespread live content distribution. Now, the platform distributes live content across a network of high-traffic publishers at scale to reach a targeted audience.
With the power of AmpLive’s extensive audience network, Advertising Week is able to reinforce and expand their community by opening up their regional events to everyone via live stream technology. Marketers from San Francisco to Shanghai can now discover and attend seminars and workshops in Mexico City, and stay up-to-date in an ever-evolving global advertising landscape. Over the course of the year, AmpLive will officially be partnering with Advertising Week to lift the voices of innovative marketers in Europe, Asia, Australia, across the Pacific, and back to the United States.
To discuss the impact of live streaming on the advertising and marketing industries, AmpLive’s CEO Eddie Vaca will be speaking on a panel on live streaming at this month’s Advertising Week LATAM event.
About the Partners
AmpLive is a live stream distribution, audience development and targeting tool. With the help of a massive, evolving pool of data, AmpLive's platform provides audience tracking capabilities to segment audiences and adjust distribution in real-time to ensure engagement and conversion potential. After the event, marketers can use AmpLive to retarget audiences based on engagement, action, company, demographic, or characteristic. AmpLive allows marketers to get strategic about live content and maximize ROI on live events.
Advertising Week is a global network of annual events focused on creating a conversation about current trends in advertising, marketing, and tech. Several times a year, innovators and experts in marketing and advertising gather across the globe to give keynotes, participate in panels, provide demonstrations, and discuss case studies in order to help educate their peers and further the communication industry. February 12-15 will mark the first Advertising Week of 2018, and also the inaugural Advertising Week Latin America, which will take place in Mexico City and will focus on advertising trends throughout Mexico, Central America, South America, and the Caribbean.